Our Demo We recently came across a very talented singer on Youtube, Hannah-Rei. Unable to contain our excitement we decided that we had to work with her. Thing is, she is under a management contract and can’t work on any other recordings other than her own. Did that stop us from trying? No! In fact we fired up a unique demo and sent it to her management team. Now most people tend to send a compilation...

Quantity Few people in the western world have heard of Sripathi Balasubrahmanyam. He is an immensely successful prolific Indian singer who has recorded more than 40,000 songs in the space of 40 years. That is roughly 3 songs per day, every day for 40 years. Remember when we spoke of mastery? Imagine the rate at which he developed while writing and singing everyday. A number of other prolific artists we can...

Master Your Craft A ball park figure thrown around by various authors (Malcolm Gladwell in his book “Outliers” and Csikszentmihalyi in a recent TED talk)  is 10,000 hours of effective practice. This is how much you should be ready to invest in your craft before acquiring the knowledge and expertise to really shine. That is 3 hours a day for 10 years! Are you hungry enough for such a commitment?...

The word wiki is actually a Hawaiian word which means “fast” or “quick”. The success and widespread use of Wikipedia has led to the word “wiki” now generally being defined as a concept (usually through a web site) which allows the collaborative editing of content by various users. What then is Wikinomics?  In a nutshell, Wikinomics is open global mass collaboration. Mankind’s...